Announcing our new logo!

 Today we’re launching a new logo, as we wanted it to match better with our brand name "Magic Author". 

Earlier we got a couple of feedback from our readers that the current pencil' logo doesn't look that unique. And so we had plans to evolve it but kept postponing the same due to various reasons.

Later we got in touch with Arul from "Bala Designs", Coimbatore to collaborate for this redesign work. It is worth mentioning that Arul who has about 20 years of experience in creating brand and design solutions, is also a book lover and an ardent follower of the veteran Tamil novelist Balakumaran (late) such that he named his company, his house and even his daughter after him. After some brainstorming and a couple of to-and-fro emails with such a passionate designer, here is the outcome.

Our new logo reflects a more modern outlook showcasing the two important possessions of an author - a pen and a book. A closer view also reveals the letter 'M' which stands for 'Magic' created by author's writings.

We chose a striking color reddish-orange, which represents excitement, creativity, freedom, optimism and fun.

With a strategic approach, we are also glad to introduce our new tag line:

Digital publishing made quick and easy

This tagline creates a clear picture of our vision and mission and to highlight the intention of making life easy for authors community around the world.

With this, we aim to present ourselves better and cater to you with better services in times to come.

In the upcoming weeks, we will update all our online assets with the new logo.

A new logo is a new beginning

We hope you like this new look and feel for Magic Author. Let us know your thoughts.