Today we’re launching a new logo, as we wanted it to match better with our brand name "Magic Author". Earlier we got a couple of feedback from our readers that the current pencil' logo doesn't look that unique. And so we had plans to evolve it but kept postponing the same due to various reasons. Later we got in touch with Arul from "Bala Designs", Coimbatore to collaborate for this redesign work. It is worth mentioning that Arul who has about 20 years of experience in creating brand and design solutions, is also a book lover and an ardent follower of the veteran Tamil novelist Balakumaran (late) such that he named his company, his house and even his daughter after him. After some brainstorming and a couple of to-and-fro emails with such a passionate designer, here is the outcome. Our new logo reflects a more modern outlook showcasing the two important possessions of an author - a pen and a book. A closer view also reveals the letter 'M' which stan...